Pitch: Evaluation

From my pitch I have found that I should use a specific typography that reflects the theme of my magazine. For example, I should use an Art Deco font perhaps within my double page spread which will reflect the era, this will appeal to my audience as it will tie in with the 50s pin-up inspired theme and stand out against conventional fonts. I feel that through the feedback process it was important to make my masthead stand out against other magazines. I will therefore conquer this problem by having 'POP' in a bubble/3D font and have 'HEART' in a sans serif font. I could also create the 'ea' to look like the shape of a heart and so will make my brand more recognisable.

I should also be careful to remain to focus on Pop but to not imply that it focuses on just pin-up artists of the past. I will do this my making my cover artist of modern pop music dress as a pin-up artist from which they are inspired, such as Marilyn Monroe, and the interview should focus on what inspired them from this era. The cover artist therefore will homage to their favourite artists during the 50s. Another issue which was not raised was the layout of my contents and I have decided I will have a long shot image of the cover artist in the central thirds of the page with the catergorised contents down the left-hand side shaped around the image.

I may also include outtakes of the photoshoot on the right-hand side to portray realism but I will see how it looks when I come to producing it. As well, I should not rule out my secondary audience of 25 years+ who will have a lesser percentage in my overall sales but should include mature and sophisiticated content to appeal to them as well.

I also presented my idea of a prop being the American flag in the style of a famous Marilyn Monroe picture which would cover my artist but I needed to be specific into whether it would then cover the clothing of the artist. To decide this I will carry out test shots to see what will be more appropriate.

The feedback to the title of my magazine 'POPHEART' was positive and would appeal to my young target audience of 16-25 years (females) as it is a cute name as well as not being exclusive to just present pop music but also past pop music.

Pitch: Moodboard & Preparation

MOODBOARD 

Typical Reader Profile
My typical reader would be Beth Burrows who is aged 17 and is interested in the latest fashion and pop culture. She lives in middle England and is assertive in gaining information on latest media exclusives, such as interviews with celebrities, mainly pop artists. She prefers mainstream female artists such as Lady Gaga, Christina Aguilera and Beyonce who are independent women who have built a successful career for themselves. As well as mainstream fashion, Beth also takes inspiration from 1940s-60s pin up girls who have a unique sexy style and likes to see it incorporated into modern style, most preferably Christina Aguilera who adds a twist onto the pin up theme. Beth has a disposable income and likes to spend her money on magazines that offer unique information and has a innovative style. She takes inspiration from these artists and likes when they adopt certain themes in their magazine shoots, such as pin up or a candy theme. Beth also likes it when males are featured especially sex symbols such as Zac Efron or Channing Tatum. If a particular article fascinates her, she will also tell her friends or add feedback on the internet about the article. She also would also buy sucscriptions if a magazine appeals to her directly, her main preferences are Billboard and POP magazine; which provide inspiration as well as interesting content.

(a) Different title ideas

• POPHEART - just the idea that pop music is loved by all
• BEATS - Just relates to the music lexis of a beat within a song/normally the key structure in a song
• MM - Stands for 'Marilyn Monroe' who was a symbol of women and a iconic singer of the time/also relates to style that is a 60s modern twist to it
• ROLLER - relates to rollers which were a popular hair platform to style a woman in the past (and still is)/signifies the image of styling yourself and being who you want to be

(b) Variety of fonts you like

1. I like this font because of the decending letters which have a bubble-like shape to them. This gives the font a fun and also a retro look. It would looks good with effects such as shadows and a a gradient shine on the corners to give it a 3D look. This font also is similar to fonts used for pin-up posters used in the 40s-60s so I think it would be really complimenting to use it.
2. I chose this font out of my favourites as I admire to Art Deco style to it which relates to the theme of my magazine being inspired from the 1940s-60s.  The spacing also gives it a balanced look to the font and would compliment other fonts that have a close kerning.
3. This is one of my favourite Serif fonts as the curved lettering gives it a theatrical look and I think it would look better if it were all in capitals. This is so my magazine can stand out and I also think that there is no other fonts similar to this in the magazine industry at the moment.
4. I chose this sans serif font because I liked the elongated lettering which gives it an American appeal which I would like to be present in the theme of my magazine. It also emits a Western style to it which I like but I am not sure if it would fit the theme of my magazine.


(c) Colour pallettes

• Light blue, red, white
• Pink, red, white
• Military green, red, white

(d) Ideas for content layout

• A long shot image of cover artist/text down the left hand side and smaller images of outtakes on the right
• or either 
• A image in the middle of the page with text below in split colums/title above

(e) Ideas for your double page spread article

• Interview with cover artist - Good Girl vs. Bad Girl (Public vs. Private life of the cover artist in the music industry)
• Or an article about how iconic artists and sex symbols have shaped pop culture and pop artists today, such as Marilyn Monroe and Judy Garland, and how they continue to inspire.

(f) Who will be on your front cover? - style, costume etc and why

• A female - an up and coming artist
• A female - an up and coming artist paying tribute to their icon, e.g. Marilyn Monroe
• She will have a pin-up style hair with short a-line dress (a colour that will match my desired 3 colour palette scheme) and heels with bright lipstick. It will be a modern pin-up style to fit in with the young women intended audience.