Tuesday 28 February 2012

Teacher Feedback and Evaluation: Draft

As Draft Feed Back Sheet Sian

In terms of my cover, the issue raised was that the actual editing of my main image has remainders of a black outline which makes it appear less realistic. To over come this issue I have decided to retake the photographs on a plain background so it will enable me to cut out the person more effectively as well as neatly.

My contents also need several tweaks in order to produce a sufficient professional look. Firstly, my header on my contents needs further to the left of the page rather than being ambiguous in the middle as it distracts from the central image. In terms of the central image I need to reduce the size of the person so that it does not touch the contents header or come alongside it depending on the preference in the re-editing stage. My subheadings also need to be aligned with the page numbers so that it is more balanced and so there is no negative space above the page numbers. Personally, I also feel that more additions need to be made amount of text as I feel there is not enough text to fill the page and thus fit appropriately around different modes. The bold highlights that I used on the central features also need to be adapted to fit the colour palette from my front cover so that it represents my house style further. For my main image on my contents I also agree with feedback that it should be changed from black and white as it does not suit my genre. The coloured photo should represent the tone and style like other images used on my double page spread and cover. 

For my double page spread I firstly needed to adapt the kerning of the text "The new girl in town" as it may be too difficult to read especially with the shadow effect which may need to be edited to a lighter shade of grey. The top third of my page also is seperated into a panel area which needs to be shortened so it appears as if it is a constant reel of photos of outtakes. This will also add the characterisation of my artist and so my target audience can form a relationship through her fun and happy style. I will also retake my photos in order to achieve more angles and different looks to my artist. In terms of my text I also need to make sure that the columns of text are equal so I will achieve this by using a grid formation whilst editing to achieve a presice measurement. To also improve this I need to use a pull-quote in between the columns of text in order to draw in my reader more as well as making the text more digestable. To ensure that my artist profile is maintained I need to make sure I also add at the end of the text information about her latest single which is being promoted in the article.

Thursday 23 February 2012

Evaluation Questions: Full Summary

Evaluation Questions Final

Wednesday 22 February 2012

Peer Evaluation & Feedback

    In order:
  • Activity 1: Music King Magazine, PM Magazine, Muse Magazine, The Beat Magazine, PopHeart self evaluation
  • Activity 2: Garage, Indigo, 
  • Activity 3: Pop Heart peer evaluation feedback






Evaluation feedback from peers for my magazine:

Becky's evaluation of PopHeart:
Jack's evaluation of PopHeart:

Peer feedback evaluation and summary
From the evaluation of my peers it is evident that my shooting material must be appropriate to the genre and focus specifically on the target audience of my magazine. I have decided to resolve this issue I will carry out a new model and photoshoot to adapt it to appease my target audience. I will do this by using a genuine American flag so that my american theme is fully implemented and that the new model will also suit my artist profile by being young and stylish.
Another issue which was raised was that I have not used a lot of variety of typography and font sizes. I could correct this by adding one more style font or lettering which is completely different to the serif font which I used reoccuringly on the cover. I think the problem is I used the same font but adapted the kerning and text width so it would give the illusion of different styles. Therefore I would need to change this so my magazine could also fit the conventions of other magazines such as Billboard who use two or three different style fonts but can then elaborate on them by using techniques like I have done such as adapting the kerning. I also need to add more text to my Contents page as it has been raised that it is too spacious and therefore might put off my target audience as there is not a sufficient contents to the magazine prize on the cover. To improve my Contents also I will also change the fonts to fit further around the full length image to fill the page layout more and reduce the negative space. Personally, I think that the manipulation of my photographs can also be improved if instead of using the lassoo tool to erase it through a reverse gradient system so that even the lines of hairs on my artist will be visible and look more realistic.

Thursday 9 February 2012

Masthead: Experimentation





(In order)
1. 
POP: Hand written font with outer glow with thick spread and 0% opacticy. Pattern over lay used with scale 1000% to achieve 3D look. This Inner glow used to define blue against black outer glow.
HEART: Franlin Gothic Demi font used with inner glow and 90% spread to achieve a soft inner line (white). Outer glow of black with 90% spread to achieve smooth outline. Hot pink used as font colour.

2.
POP: Bebas font used with close kerning and dark blue colour. 100% spread of black outer glow to make it stand out. Pattern overlay used to achieve 3D/shine look with 1000% spread with a vivid light overlay.
HEART: Market Deco font used with a dim red as font colour. Inner glow of white used and outer glow of black used for retro effect.

3.
POP: Hand written font used with pink colour. Pattern overlay used with 1000% scale to achieve 3D/shine look. Slightly thicker inner glow of 40% spread to make the outer glow more distinguishable. Outer glow of 90% to achieve smooth finish line.
HEART: Market Deco font used with dim red as font colour. Only outer glow of 95% black spread.

4.
POP: Hand written font with outer glow with thick spread and 0% opacticy. Pattern over lay used with scale 1000% to achieve 3D look. This Inner glow used to define blue against black outer glow.
HEART: Market Deco font used with a dim red as font colour. Inner glow of white used and outer glow of black used for retro effect.