Personally I think my magazine would be published by IPC Media, who have a vast portfolio of magazines ranging from different genres. This variety of specialisation in magazines, ranging from Sport magazine, Gossip magazines and music magazine means that the publication of my magazine would not be a financial risk to the company. This is because their wide range of magazines such as 'NME' and 'Woman' suggests that IPC is a profitable company and can invest in new niche magazines. IPC Media is also a subsidiary company of Time Inc. (Time Warner) which has a large net income and so can invest in new ideas in order to expand their brand even more. IPC Media specifically publishes in the UK which I would like to aim my market at, but can also expand over seas if it becomes a popular magazine.
Similar to my magazine, IPC Media publishes 'NME' which also has their own individual niche market of a young audience between 16-24 and has a specific genre they focus their music magazine on which is Indie/Pop. My magazine would have similar components but be aimed at the majority of female ratio, young adults between 16-24 with a lesser male majority and focuses on Pop music as well as past music and it's impact on modern day music. IPC would be interested in the publication of my magazine as it targets a niche market in which they have a variety of magazines which also target a specific audience and also because it challenges mass produced magazines so it offers unique content of past as well as present artists. This focus on both present day and past would be its unique selling point and would captivate their target audience and hopefully retain a regular readership.
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