I think that the most appropriate distributor for my magazine would be IPC Media. This is because they already have a vast portfolio of magazines that range from different genres. This means that they have good profitable revenue so could invest in a magazine like PopHeart because it appeals to a more niche market yet still has a profitable wide target audience of young female adults aged 16-25. It also means that it will not be a financial risk to the magazine company. This is because their wide range of magazines such as 'NME' and 'Woman' suggests that IPC is a profitable company and can invest in new niche magazines. IPC Media is also a subsidiary company of Time Inc. (Time Warner) which has a large net income and so can invest in new ideas in order to expand their brand even more.
Similar to my magazine, IPC Media publishes 'NME' which also has their own individual niche market of a young audience 16-24 and has a specific genre they focus their music magazine on which is Indie/Pop. My magazine would have similar components but be aimed at the majority of female ratio, young adults between 16-24 with a lesser male majority and focuses on Pop music as well as past music and its impact on modern day music. This focus on both present day and past would be its unique selling point and would captivate their target audience and will retain a regular readership this way.
When observing magazines that IPC Media distribute such as ‘NME’ and gossip magazine ‘Pick Me Up’ I noticed that each magazine has either male or female majority appeal. This was clear when I looked at ‘Q’ magazine where males bought the magazine at a greater 70% majority. Therefore I decided that it would be more marketable if my magazine to a specific gender and chose that females were most appropriate for the genre of pop music that my magazine would be based on. The current music magazine industry is now moving changes to using technology to distribute their magazines. This is evident not only with the musical genre but the overall magazine industry too as readers look for quick and fast ways to source their information. IPC Media is moving at a moderate pace with these changes by incorporating apps relating their magazine or brands, for example the NME App for all Apple products. This will enable their audience to not only share an interest in their web based information, which targets the younger population of 16-40, but to then hopefully entice them into buying the magazines too or vice versa.
Transcript:
A publishing company such as IPC Media deals with the process of production from creating the magazine contents to printing. This allows for the magazine to be available to the general public and especially their target market. My magazine would be best suited to IPC Media, which stands for International Publishing Corporation. The logo reflects to variety of magazine it sells by using different fonts for each initial; as the company ranges from sports magazine like Golf Monthly, to women’s gossip magazines like Pick Me Up and women’s fashion magazines such as Marie Claire and LOOK. These are all reputable brands in their genres.
A distribution company, of the same organisation or different, specialises in the dispersion of the magazines to other companies who then sell them to the general public. Therefore my magazine will be distributed to supermarkets and newsagents where popular magazines are sold. This is important as it results in sale increase, satisfied advertisers within the magazine and a more recognisable brand on the market.
The first stage would be briefing and planning, where the layout and content is suggested for the first and other issues. The second would then be the designing and writing process to create a fully formed issue that looks professional against other competitors. The sub-editing process would then be enabled in order to check that the content is ready for printing and distribution.
Once a business plan, market and niche to sell a new magazine have been obtained, money must then be funded for the publishing and distributing expenses. In this case IPC Media can invest in a new magazine by obtaining profitable revenue from other successful magazines such as NME or Marie Claire. IPC Media is also a subsidiary of Time Inc. (Time Warner) which is an exceptionally successful organisation in several roles of media, from magazines to film most notably. Therefore they would have a large net income and can expand their brand further by investing in new markets such as my own magazine. They can also afford to release the magazine for several issues to see whether it is profitable enough to have a long-term investment. Magazine promotion would then be organised, such as selling advertisements and launch parties and TV promotion. The company, such as IPC Media, would already have connections to advertisers who feature in their current publicly available magazines, and see which would be interested in the target market of my brand, of young females aged 16-24. This would also fund the costs of printing, employers and distribution primarily. My magazine would then be able to expand further as more revenue would mean more exclusive and specific content for my market.
Magazines similar to PopHeart would be NME because they both have a niche market. With my primary audience being young adults a multi-media platform would be essential to promote the brand, such as with its own website and radio based on the magazine genre of modern and retro pop. My magazine could also be promoted on these sites, especially on its own radio station. My demographic could then also use the website in order to place a subscription and enable a ratified readership.
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