Final Evaluation Question 5

5. How did you attract/address your audience?


For the front cover it was important to address my audience visually first so that is why I used a young pop artist on the cover which would not deter them from reading the content. I think the layout of my double page spread would appeal to my audience because I use negative space between the sub quote, columns and main picture in order to simplify but balance the page so it did not appear intimidating. By also having a cover artist of a similar age the reader would be able to relate more to them and therefore understand the social influences they will have on society.

I have assumed that my audience will be knowledgeable with past artists as well by paying homage to Marilyn Monroe by posing similarly to a famous shoot she had once done. I also used the American theme throughout my double page spread to appeal to my audience because it is a well recognised symbol and also a large contributor to pop music throughout the world. I applied it in a stylish fashion by using an American flag clipart and applied it as a pattern before increasing the contrast and saturation. I also used an italic font to reinforce the appeal to my female audience as it is stereotypically more fashionable font to use.

By also using a font called ‘Market Deco’ which I had previously tested for my house style (used in the masthead, title of contents and title and sub quote on the double page spread) this appealed to my secondary audience who share an interest in that era because the Art Deco style was particularly popular during the late 50s/early 60s and therefore could relate more to the magazine’s style. Particularly through the contents I devised sections I believed would be the most appealing to my audience. Therefore I used categories such as ‘Music’ for present music and ‘Past and Present’ to delve into music that is from the past.

COVER:


CONTENTS:


DOUBLE PAGE SPREAD: